Article - Good Credit
Management - Tips & Advice About Collecting Unpaid Sales Invoices
The survival and prosperity of all small,
medium and large businesses is dependent upon receipt of payment from
customers in respect of the product and services that the business
provides and invoice for. It is not sufficient to secure the sales order and provide
the product if that sale cannot be converted into cash. Cash is the
lifeblood of every business and if debtors don't pay outstanding invoices
promptly it can spell disaster.
Many businesses are forced to offer credit
terms to customers in order to remain competitive and win orders but this
has a negative effect upon their cash flow.
The damage caused by non payment (bad debts) can also be significant, and the
longer the period of credit that is offered the more opportunity there is
for the customer's circumstances to change, and hence payment to be
delayed - in some cases permanently. The secret to success is
good credit management and credit control.
There are two aspects to successful
credit management. The first is taking care in choosing the
businesses that you will offer credit terms. The second is to
develop and employ an effective system of credit control techniques to
collect unpaid invoices.
OFFERING CREDIT TERMS
The following tips may be helpful when
deciding whether or not to offer credit terms to a customer:
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Always confirm the exact trading name
of the customer e.g. XYZ Limited; XYZ Plc; Mr X and Mr Y trading as
XYZ; or Mr X trading as XYZ. All of these are uniquely different
and knowing the exact trading name can be vital in pursing a customer
for payment through the legal system, should the need arise. The
customer's headed stationery, business cards or brochures can often be
helpful in determining the exact name, although remember they can be
incorrect.
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Offer the minimum credit period that
will be competitively acceptable. The longer the credit period
the more chance there is that the customer's financial circumstances
may change.
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Make sure that you have all the
customer's contact details: addresses, phone numbers, fax numbers,
mobile numbers, email addresses etc. If possible, take the
contact details of the prime movers. These can be extremely
helpful if you need to contact the customer regarding unpaid invoices
in the future.
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Trade references can be helpful but
most businesses will have at least a couple of customers that will
speak well of them.
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Credit information about customers can
be purchased from a variety of providers. This can give you
insight into the financial position of a business. You can also
ask the customer to provide you with financial information about their
business.
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If a considerable amount of credit will
be at stake consider visiting the customer to confirm that the address
given exists. A great deal of information about a business can
often be gained just by visiting their offices and noticing what is
going on e.g. are they busy or is trade slack?
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Ensure that the customer has seen your
terms of trade and has accepted the credit terms that you have agreed
to offer.
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Make sure you understand the process
for submitting your invoices and receiving payment from the customer
e.g. who do you send them to, when is their cheque run etc. |
CREDIT CONTROL - COLLECTING UNPAID SALES
INVOICES
The following tips and hints may be useful in
ensuring that you have an effective credit control process in place to
collect unpaid sales invoices:
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Understand the customer's payment
process and procedures e.g. if you know the date that they undertake their monthly
cheque run you can time your statement accordingly.
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Consider "pre-dunning",
calling the customer before payment is due to confirm that your
invoice has been received and that there are no reasons for non
payment.
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Establish a systematic approach to
issuing statements, sending chasing letters (which gradually become
firmer) and calling the customers.
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Keep copies of any correspondence and
notes about telephone conversations. Confirm conversations in
writing and if possible gain the customer's written agreement to any
payment promises.
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Try to call back and speak to the
individuals concerned rather than leaving messages on answer machines.
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Consider other methods of contacting
debtors e.g. text messages to mobile numbers or email and fax.
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Always remain calm but assertive on the
telephone.
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Follow up promptly on any broken
promises of payment.
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Shorten the process by emailing or
faxing documents rather than posting.
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If necessary consider stopping further
deliveries once invoices are overdue. |
The field of credit management and credit
control is vast and these are only a few key points to consider.
Many businesses have staff in-house that undertake this work for them but
there are alternatives.
Factoring companies specialise in
out-sourcing such services for their clients. They have specialist
staff that can undertake the collection of your sales ledger for you and
in many cases this can be achieved with cost savings. The cost of
factoring should be weighed against the cost of recruiting specialist staff
or handling the task yourself.
It is also
possible to receive credit insurance (non recourse, bad debt protection)
which can eliminate the need for you to worry about which customers are
credit worthy. The factoring company will research the customers
standing for you and they will grant an insured credit limit for each
customer.
To view a
glossary of relevant terms follow this link.
If you would like further advice about
outsourcing credit management or credit control just contact us for a free
confidential discussion.
Email: info@cashflow-acceleration.co.uk
or telephone: 01892 784183
or complete an:
ONLINE
QUOTATION SEARCH REQUEST
For further information about Factoring
follow this link
For further information about
Invoice Discounting follow this link
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